1. About your funnel
  2. Your pages
  3. Check & pay
  4. Report
Step 1 of 4

Tell us what you're trying to fix

Four short blocks, about three minutes. Most answers are a tap. They point both reviewers at the problem you care about, so the report talks about your funnel, not funnels in general.

AdvertorialWhere visitors arrive
Sales pageThe offer
CheckoutThe order form
UpsellAfter purchase
Thank-youConfirmation
A typical funnel. You add yours in the next step.

Where should the report go?

Required
The report link goes here. Actovision may follow up by email about implementing the changes; no newsletters.

What are you selling?

Required
What do you want more of?

Where do visitors come from, and what feels wrong?

Required
Most traffic comes from
Cold ad traffic and warm email traffic need different pages.
The reviewers rank findings by how much they bear on this.

Your funnel

Done
3
Count every page a buyer sees, from the ad click to the thank-you page.
Context for the review, and used to work out how long each A/B test needs.

Sharpen the audit

What customers say, what your ad promises, your platform and market. Each answer makes the findings more specific.

Optional
Support questions, review themes, refund reasons or anything from your analytics. Findings that rest on this are marked as backed by your customer data; the rest are marked as ideas to test.
We check that the first page keeps that promise.
Shop platformOptional
So changes are described in your editor's terms.
Country and language of most buyers.
* Required · 3 to go